What are Logo Types? Which One to Choose?

Your company is ready, you have completed everything and now you need a logo that represents you. So what kind of logo should be chosen?

We can say that the logo is successful if it can establish a positive connection between your company and your target audience. So what type of logo should be chosen to achieve this success? After reading this article, there will be no question marks in your mind!

Basically, we can say that there are three types of logos: visual, text and a combination of these two. Each of the 9 types of logos below is included in one of these main groups.

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1. Pictogram

Brand marks - Pictograms are logos that use a real-world object as a graphic symbol or icon. This object can be as simple as a tree or a tea cup and usually reflects your company's activity or name.

Advantages

Pictograms are memorable and convey the message clearly. Simplicity in design also allows for flexibility in sizing and use on different platforms.

Considerations

If you are a new business and your target audience is still limited, pictograms may fail to grow your brand by communicating with the new audience you want. Also, if you plan to expand your business in the future, the pictogram you choose at the beginning may be insufficient to reflect all your activities in the future.

Successful Examples

Apple Twitter The Rolling Stones

2. Abstract Logo

Abstract logos are conceptual signs with a message behind them. Like pictograms, they contain only visuals, but they use symbols designed specifically for your company, and these symbols do not have to take place in the real world.

Advantages

You are free to showcase your creativity. You can transfer a prominent feature of the company into a clever symbol. No rules, the stage is yours!

Things to consider

You have to make sure that the message you want to convey will reach the target audience. Otherwise, you may have used a symbol that is meaningless for the majority. The symbol you design should communicate with the target audience and avoid carrying different messages as much as possible.

Successful Examples

Airbnb, Pepsi Microsoft

3. Mascot Logo

Mascot logos are a visual representation of a created or existing character. You can consider these characters as the spokesperson of your brand. Therefore, your advertisements will be shaped around the character you present.

Advantages

Mascots give a warm and embracing message to their target audience. They have a great impact especially in the ready-to-eat food sector and on children.

Matters to be considered

If your sector is not appropriate, the use of mascots may not appeal to your target audience.

Successful examples

The food industry - KFC, Pillsbury, Kellogg's

4. Wordmark Logo

These types of logos contain only text. For Wordmark, we can say that they are logos where the brand name is written in a unique font.

Advantages

No need for your target audience to tire themselves out!

A logo is perceived as it is seen. If you have a particularly attractive brand name, the wordmark logo type may suit you.

Matters to be considered

Does your brand name convey a message about your activity? Or is it just your last name? If you don't have a brand name that is creative and embodies your activity, you may not reach your desired target audience. If you trust your brand name, this logo is for you.

Successful examples

Subway, Uber, Camelbak

5. Lettermark Logo

Lettermark logos are typography-heavy monograms. They usually consist of abbreviations. These abbreviations can be the initials of the company name or a new word formed with these letters.

Advantages

People love acronyms. We can also say that cult brands such as BMW and IBM have an impact on this. Abbreviations generally give people confidence and over time they become more of a name than an acronym.

Issues to be considered

Font choice is very important. Simplicity is an advantage, but using a very familiar font can be boring.

Successful examples

IKEA, CNN, FedEx

6. Letterform Logo

Letterforms are the minimalist cousins of monograms. They consist of just one letter. Given the difficulty of conveying a message with just one letter, the professionalism in design comes to the forefront with this type of logo.

Advantages

It is easily scalable and can be used on different platforms. It is catchy, the message is delivered in a short time.

Matters to be considered

Letterform logos consist of a single letter, so design is vital. If the logo is not easy to remember, it will not achieve its purpose. The design should be both unique and legible.

Successful examples

McDonalds, WordPress, Yahoo

7. Combination Logo

As the name itself explains, combination logos are logos that use symbols and text together. Here, the combination can be achieved by combining any two of the visual logo types and written logo types.

Advantages

Versatility. By using both symbols and text together, you can clearly convey the message you want to convey to your target audience.

Things to consider

Versatility should not mean excess. You need to carefully design the harmonious use of your symbol and your name together. Too many symbols and text, incompatibility, etc. will tire the recipient.

Successful Examples

Taco Bell, CVS, Toblerone

8. Emblem Logo

We can say that it is the most traditional form of logo. Emblems have stood the test of time, used in everything from monograms to university logos. These logos consist of typography used within an area, usually in combination with a seal or coat of arms. Very suitable for universities, government agencies, etc.

Advantages

They are memorable. They create the feeling that the organization has been around for a long time. They convey respectability.

Issues to be considered

The more detail a logo has, the harder it is to scale. So a logo that looks great at its original size may not have the same impact when scaled to a corner of the page for use in correspondence.

Successful examples

Starbucks, Stella Artois, Superman

9. Dynamic Logo

We can call dynamic logos the new generation logo. Unlike other logo types, dynamic logos are designed to adapt themselves to where they are used.

Advantages

You can be as creative as you want. You can design for every platform where your brand will be used. You can use different creative displays for correspondence, different for mobile devices, different for the website, different for product labels. In this way, your logo will continue to maintain its appeal on different platforms.

Considerations

Some of your target audience may connect with the color of your logo, others with its shape. That's why it's important not to lose the essence of your logo when displaying it on different platforms.

Successful Examples

Nickelodeon, AOL

Source:

https://www.tailorbrands.com/logo-maker/types-of-logos