Although the first thing that comes to mind when it comes to corporate identity design is the visual design of stationery products such as logos and business cards, packaging, letterheads, flyers, etc., it would be superficial to look at the subject only from the perspective of their design. Let's examine the stages and features of a successful corporate identity design.
Logo Design
We can say that the logo is the signature of your organization. In order to design a logo that suits you, you should first analyze your target audience and competitors. If your product or service will appeal to a young audience, you will need a more vibrant and lively logo design; For example, if you are an organization that serves white-collar workers, you will need a geometric, reassuring and simple design. In logo design, only the emblem can be used, as well as text with the emblem or only text with an appropriately designed font, depending on your sector and usage areas. If you want your logo to be unique and unique to you, you need to get professional help. A successful logo design should be simple and unique, and scalable across multiple platforms, print or digital. You should also pay attention to the elements you will use in the logo design. It can be confusing to display many elements in an emblem for the sake of sending a message.
Colors
Colors are an integral part of your corporate identity. We all recognize the red of Coca-Cola or the orange of TEKNOSA wherever we see them. Perhaps one of the biggest mistakes in choosing colors is always chasing bright and vibrant colors. Depending on your industry and target audience, this sometimes works, but in some cases you may need to choose pastel and calm colors. You should also pay attention to the messages that colors contain according to cultures. For example, while the color gold is reminiscent of ostentation, splendor and luxury in eastern societies, its perception in western societies is not so.
Another important issue in color selection is that the color you choose should perform close to each other in printed and digital media. A color that looks very nice on the screen may lose its appeal when printed. For this reason, we generally recommend the use of PANTONE colors.
Font Selection
The use of fonts is very important in terms of the message you will give to your target audience. While serif-slab serif fonts can be used for more formal and corporate designs, sans fonts can be preferred for designs that appeal to a wide audience, script or hand-written fonts can be preferred for artistic designs. But of course, these are general assumptions. The analysis of the target audience and the content of the message are very important in font selection. In addition, when the font to be chosen is evaluated as a whole, it should harmonize with the entire corporate identity, almost like a puzzle piece.
Stationery Products
Business cards, letterheads, envelopes, brochures, flyers, catalogs, personnel entrance cards and even promotional products... All stationery products should be designed in accordance with your corporate identity and successfully reflect the identity of your organization. When you achieve this, the quality perception and reliability of your organization will be positively affected.
Corporate Language
Today, with the impact of social media on communication, the language to be used has become more important than ever. A wrong word or a message that may be misunderstood by your target audience can damage your entire corporate identity. Almost every day we see influencers or companies being subjected to lynch campaigns for using the wrong language. Unfortunately, due to the structure of social media platforms, we are limited by the duration of the video, the number of characters in the text, and the pixel size in the image. Therefore, we should pay close attention to the elements we choose when conveying a message on any platform, be it a word, an image, a video or even a font.
Social Media
Today, most of the advertisements are made on social media. This situation makes it mandatory to design corporate identity design compatible with digital platforms. In addition, the fact that the visual dimensions of each platform are different from each other requires the preparation of different templates for different platforms. Social media visual designs have now become an integral part of corporate identity design. Therefore, social media visuals must be taken into consideration when designing corporate identity, and colors and fonts must be selected to be suitable for display on this platform.