By avoiding the basic mistakes we will explain about graphic design, you have the chance to button the first button on the shirt correctly without professional support.
You have a small business and big dreams. You want to move towards becoming a brand, create your corporate identity and communicate correctly with your target audience. You aim to design a logo for your business, create a social media account and reach your potential customers with interesting posts. However, you don't have enough budget to allocate for these works. Or you are a designer who is new to graphic design. Whether you use professional design tools such as Adobe programs for design or free design tools such as canva and wix, you are in the right place in both cases. By avoiding the basic mistakes we will explain below, you have the chance to button the first button on the shirt correctly without professional support. If you need professional support, we are always here for you.
What Are These 6 Mistakes?
1.Wrong Colors
Color selection is a must for visual communication. Avoid using too many and incompatible colors and make sure that the colors you use create contrast. At this point, you can benefit from color palette sites.
2.False Hierarchy
Whether it is a post to be shared on social media or a brochure promoting your products, the main purpose of graphic design is to convey the message to the target audience in the right way. For this, you should find the right hierarchy solution in design. Visual hierarchy can be determined by color (light-dark), size (large-small), weight (thick-thin) and position (top-bottom, right-left).
3. One Way Design
Let's consider a logo design. The designed logo should have enough flexibility and alternatives to be used on light and dark backgrounds, in printed and visual media, on large and small scales. In the same way, a catalog should be able to be displayed both online and in print, with its colors and layout intact.
4. Not Preparing the Design Suitable for the Medium
Print and digital media require the use of different color spaces. Print designs use the CMYK color scheme, while digital designs use the RGB color space, which supports a more vibrant and wider spectrum of colors. When you print a design designed in RGB colors, you will most likely be disappointed. You should use PANTONE colors so that the colors are not distorted in the transitions between CMYK-RGB.
5. Omitting Control
There is almost no design that is prepared and published in one go. The prepared version needs to be revised again and again. Not checking the design can cause you to miss many mistakes, especially spelling, layout, color-font and many more. To be sure, you can have your designs checked by your close circle. Different eyes will see what you don't see.
6. Thinking Too Much
Reaching a solution in design always requires good planning. However, playing too much on the design after planning will not always move it forward. A simple and plain design will stay up to date for a long time and convey your message in the right way. Using too many elements to attract attention can damage the message you want to convey. You should be able to draw attention to your message in a simple way.